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Terms and Conditions

Bottom line: we want to be fair to all parties: to you, the client; and to our suppliers. Therefore, everyone must adhere to the following guidelines.

Adhere to the Content Policy

As a business, 123 Audio Ads must make decisions about where we draw the line in regards to the advertising we accept. We, therefore, may not accept ads containing or relating to certain products or services. We reserve the right to exercise editorial discretion when it comes to the advertising we accept, as noted in our advertising terms and conditions. Please note that the decisions we make concerning advertising in no way affect the results we deliver.

Audio ads that are to be used within Google Audio Ads must adhere to all elements of the AdWords Content Policy. In addition, the following content policies apply to audio ads:

  • No political election or political fundraising ads
  • No adult sexual content (including but not limited to sexual activity, sexual merchandise and dating services, and crude or indecent language).

Your jurisdiction may have specific laws and regulations governing, among other things, required disclosures for advertisements of certain products or services, including but not limited to:

  • Sweepstakes and contests
  • Prescription drugs
  • 1-900 numbers and text messaging services
  • Offers of rebates, coupons, sales, or free services or merchandise

You are responsible for ensuring that your audio ad is in compliance with with all applicable local laws and regulations.

Accuracy and relevance

  • Your ad must clearly and accurately describe your business, product, or service.
  • Your ad must clearly identify the sponsor of the ad.

No Inappropriate Language

  • Your ad cannot contain offensive or inappropriate language.

No Non-Commercial Ads

  • Ads must advertise a product or service. We do not allow ads that are not commercial in nature.
  • Your ad cannot contain non-business-related personally identifiable information, such as an individual's non-commercial phone number.

Celebrity Voices/ Impersonations

  • You must have appropriate permission before using celebrity names, voices, or impersonations in your ad.

Advertised prices and offers

  • You must honor any prices and/or offers made in your ad.

Follow Proper Trademark Standards

  • Trademarks are important business assets that can diminish in value if they are not used correctly. Please familiarize yourself with the Google Trademark Policy and the Google Trademark Guidelines.

Do not Imply Inaccurate Affiliation

  • Your ads may not imply an affiliation with Google.

Audio Ad Specifications

  • Ad length cannot exceed 29.5 seconds.
  • Ad cannot contain lengths of silence. The ad content must take up the full length of the ad.
  • One company may promote multiple products during an ad spot, but multiple businesses can not advertise within the same ad spot (i.e. no time segmentation).

File Size, Type, and Format Requirements:

Compression Compressed
File Format MP3
Sample Rate 44.1kHz
Bitrate 192 kbps
Max File Size 1.5 MB


Sound Volume and Quality

  • Audio must be encoded at volume less than or equal to +4 dB.
  • Your sound quality must be clear and words must be understandable.

  

 
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